It’s true that social media is a great way to promote your products and grow your audience, but it tends to be a crowded landscape. Luckily, we’ve got tips to help you make your posts stand out and get the attention they deserve.
Use our social media scheduling tools to keep the conversation going across all your social media platforms
The more you post on social media, the easier it is for people to get to know you. Mailchimp’s social media scheduling tool gives you what you need to make social media management easy.
1. Identify the best platforms for your brand
From longstanding favorites like Instagram and YouTube to newer apps like TikTok and BeReal, there are so many social media platforms to choose from. And with monthly updates and new features, it can be tempting to try everything, but you need to choose the right social media channels for your business.
Consider your brand’s goals, resources, current content types, your audience, your competitors and the industry you’re in. Use this information to form a strategic approach and identify the best platforms for your brand.
Continue your research as you find the platform that works best for you. For example, if your brand uses Instagram, seek platform-specific advice by searching “social media management tips for Instagram.”
2. Set your social media goals
Set social media goals that are measurable and align with the overall business objectives of your brand.
Use the SMART goal-setting framework to guide you. The acronym stands for:
- Specific: Your goal should be clear and defined. State what you will accomplish specifically.
- Measurable: You need to track any social goal with numbers. This is where metrics and key performance indicators (KPIs) come into play. Metrics are just numbers, but KPIs bring context and meaning to your data.
- Achievable: Do you have the necessary resources (time, budget, creatives, etc.) to achieve your goals?
- Realistic: Dream big, but within reason. Avoid promising results you can’t produce (think quadrupling conversions in one week).
- Time sensitive: Give yourself a timeframe (monthly, quarterly or annually) to reach your goals.
Once you set your goals, identify the key performance indicators (KPIs) you’d like to use to measure your success. Your KPIs are contingent on each goal so choose those metrics after confirming your goals. For example, if you wanted to increase your brand engagement, likes, comments, shares and mentions could be potential KPIs.
3. Create a routine for your day or week
Routines make the world go round. Create a productivity regimen to help organize your daily, weekly and monthly workload. A classic to-do list is always effective—whether it’s using a physical planner or an iOS app. Block off time on your calendar and dedicate it to specific tasks or projects. Experiment with productivity tools like Asana, Todoist or Hive— there are so many to choose from, so don’t be afraid to try something new until you find what works best.
